Friday, November 09, 2007

What is a Rolly?



Hello! I'd like to introduce myself. My name is Stephen. You may have seen my posts previously...or maybe not, it has been awhile. But I'm now a full-fledged writer for this here blog.

And so onto my post.

What is Rolly?

Well, that is the $64,000 question isn’t it? To kill some time one afternoon last week I popped into Bic Camera in Shinjuku to check out the latest gadgets and gizmos. One thing that immediately jumped out at me on display under the SONY banner was a pretty looking thing called “Rolly.” “What is it? What does it do? What is it for?” I immediately asked myself. It looks interesting – shaped like a egg on its side. The promotional video from Sony shows it rolling on its side quite gracefully with “ears” that flap to the music that it plays. It seems to be designed with the aim to be a cross between a portable music centre and a robot pet. The family in the video is in awe of the cuteness of it as it is rolling and ear-flapping to the music as if it was the cutest puppy.

Rolly looks very well designed and it’s a cool toy. You can’t argue with that. The problem is that I don’t understand what it is for. It’s a wonderful gizmo to show off to gob-smacked friends at parties. (If one of my friends had one I would definitely be begging for a chance to see it in action for a good 5-10 minutes.) But are we really supposed to play with it when we’re alone and no-one is looking? For years to come?

I’ve checked out the Sony website for more info and promotional videos at Sony and I still don’t feel like I’ve answered my original questions. “What is it? What does it do? What is it for?” Perhaps I’m missing something.

I still want one though.

Check out the official promos here.

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