Oh Hatsuuri!
The banners are out. Perhaps the most significant sale of the year. In North America, this is called the Boxing Day Sale which starts December 26th and can last about a week. In Japan this is called Hatsuuri, meaning the first sale of the year. The origin stems from the notorious otoshidama, the money gift children receive from each of their relatives on New Year's Day. Also, year end is the time when most salary men and women receive their bi-annual bonus from work. The Hatsuuri, starting January 2nd and lasting only a few days, entices those with their newly replenished wallets to go on a spending spree. Not so honorable is it?
Most items will range from 20-50% off. However, 20-30% is probably the norm. This certainly doesn't match the 70% bargains findable in the Boxing Day sales.
Many girls in places like Shibuya line up during Hatsubuuri to buy bags of random clothing from particular stores. These bags range from 5000-10000 yen and are called fukubukuro. You can see examples of these bags in the picture above.
So, will you join the New Year shopping rush? My best advice: go early!
Happy New Year all!!!
posted by Fudocom - Rei @ 6:24 PM
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